Balmain is a haute couture fashion house that was founded by Pierre Balmain in 1946. The look of Balmain in the mid-to-late 1940s was very similair to that of Dior's. Balmain is celebrated for beautifully tailored, feminine silhouettes and exquisite eveningwear. Oscar De La Renta is presently the design director and has designed for both couture and ready to wear since 1993. Around 2008 and 2009, the clothing line became extremely popular both among fashion magazines, runways and celebrities.