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CHANEL Authenticity; our Experience Guide through Serial Numbers

Posted on 15 December 2016


Please Note: This post contains suggestions on how to try and avoide non authentic items. We try and document what we experience throughout years and years of hard work, and share with you information we think is important, which is found on the web. Chanel produced a very high variety of bags and accessories over many years. This document does not contain all this information. Some of it may be incomplete, or incorrect. If you do think any part of this post may need correction or further detiail, please do not hesistate to contact us, and we will happy to revise if necessary. 

Authentic Chanel handbags from the mid 1980s on come with authenticity cards embossed with a serial number (pictured on right).

The serial number matches the serial number appearing on a sticker placed somewhere within the handbag’s interior lining. The serial number sticker has Chanel logos and was protected by a clear tape with hologram security feature from approximately 2000-on.

The sticker, Chanel logo, and hologram design varied with the manufacturing date.

From 2011 to 2005, The stickers presented Eight digit serial number printed on white sticker, covered with clear tape with 2 CHANEL logos. "X" cut-lines prevent sticker from beige removed without damage. CHANEL appears on the right side of the stcker. Dark line appears on the left side, while Gold speckles appear throughout sticker.

From 2005 to 1997, the stickers were very similar, but the digits were Seven instead of Eight.

In 1997 & 1991 we will find a seven digit serial number printed on a white sticker with "CHANEL" logos (CC's). Some Opaque film covers the sticker.

In 1991 & 1989  we will find a seven digit serial number printed on a white sticker with Chanel Logos and left-sided cut-out. Some Opaque film covers the sticker.

In 1989 & 1986  we will find seven digit serial number printed on white sticker wth "CHANEL" logos and left-sided cut-out. Opaque film covers sticker. The early serial numbers (starting with a 1 or 2)  did not have a leading "0". Therefore, these were six-digit serial numbers. Also, the sticker was longer than the stickers produced after.

Serial Number: Manufacture date: Numbers Look, Font and Style: Number & Pictutre image:
13XXXXXX 2011 0's have strikethroughs. 1's have small serifs (lateral feet) Chanel Serial Reference Sticker and Number - 2011
13XXXXXX 2009 to 2010 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL authenticity serial references 2009 and 2010
12XXXXXX 2008 to 2009 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL authenticity serial numbers and sticker -2008 & 2009
11XXXXXX 2006 to 2008 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial reference 2006 to 2008
10XXXXXX 2005 to 2006 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial references 2005 to 2006
9XXXXXX 2004 to 2005 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial references 2004 to 2005
8XXXXXX 2003 to 2004 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial references 2003 to 2004
7XXXXXXX 2002 to 2003 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial references from 2002 to 2003
6XXXXXX 2000 to 2002 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial references 2000 to 2002
5XXXXXX 1997 to 1999 0's have strikethroughs up to 51XXXXX. 0's have NO strikethroughs from 52XXXXX to 56XXXXX. 0's have strikethroughs from 57XXXXX onwards. 1's have small seifs (feet) from 57XXXXX onwards. CHANEL serial references from 1997 to 1999
4XXXXXX 1996 to 1997 0's have strikethroughs. 1's are sans-serifs (no feet) CHANEL references 1996 to 1997
3XXXXXX 1994 to 1996 0's have strikethroughs. 1's are sans-serifs (no feet) CHANEL serial references from 1994 to 1996
2XXXXXX 1991 to 1994 0's have strikethroughs.1's have serifs (feet) CHANEL serial references from 1991 to 1994
1XXXXXX 1989 to 1991 0's have strikethroughs. 1's have small serifs (lateral feet) CHANEL serial references from 1989 to 1991
0XXXXXX 1986 to 1988 0's have strikethroughs. 1's have small serifs (lateral feet)
PRE-0 - 6 digits 1984 to 1986 Serial numbering used a Serif font, 1's with no feet CHANEL serial references PRE 0 from 1984 to 1986

 

Rules to avoid fakes:

CHANEL vintage authentic Madmoiselle Flap Purse Shoulder bag

WATCH CAREFULLY

You are about to spend some money for a CHANEL purse. Best would be looking at it carefully, touching its leather, observing every detail. Sometimes it is difficult to do this because you are about to make an online purchase. In this case, ask for as much pictures as possible. The more pictures a CHANEL online listing has, the more probabilities there are for it to be Authentic. Every detail on a CHANEL bag is PERFECT. Every stiching, trim, color or monogram has to be the same. CHANEL bags cost that much because they have to be as close as they can to PERFECTION.

CHANEL Madmoiselle - inside of the flap

CHECK CHANEL LOGO'S INSIDE

Chanel CC Embossed stiched logo has to be the right size. Bring some pictures with you of the internal logos. Check if they look the same. Print this page, if this can help :-D

If the gold printed logo says "Made in PARIS", or "Made in Rome", the bag is FAKE. CHANEL bags are "Made in France" or "Made in Italy"

CHANEL vintage logo inside

AUTHENTICITY CARD

Best solution would be having an authenticity card with the bag, so that you can check its serial references, and immediately spot if they combine. Most of the times, especially when you buy Vintage or used CHANEL's, it is very rare that the seller (or past owner) has kept its shop cards. Most of the times also the original dustbag is missing (the seller can be a used items retailer, as we are, and he/she could have bought the bag without its original accessories).

CHANEL authenticity cards which match serial reference inside

GOOD LUCK WITH YOUR PURCHASES!



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